DC cycles is a privately owned British business. Denham Elvin (Owner/Director) spent over 10 years working in the cycle trade also for Professional riders and as Team Mechanic/Crew Chief for a number of riders and companies. Following a very successful career in a large corporate company Denham set up his own business and now a highly regarded shop within the international cycle community. Denham also runs several community projects, clubs and courses. This is something he has done for a number of years and is very proud of the work he does and the achievements and different he has made to so many lives. He is very quiet and humble about the work he does but it has not gone unnoticed as he was short listed for the Pride of Britain Community award for 2016. He made it the final eight from tens of thousands of nominations. The Pride of Britain were so impress of how Denham has made himself; from being homeless and living on the streets to where he is now. The shear amount of work he has done for others; they put him forward for the Pride of Sports award for 2016. Denham wanted to bring some of his enthusiasm, knowledge and professionalism to BMX racing as well as Mountain bikes. Denham is the owner DC cycles which he started with £50 a number of years ago, the ethos of DC cycles is to own the products and not to run on Credit or loans which to this day Denham is still pleased to say this is the case.
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